Oppo Find X10 Pro Max Launches in Europe at 1,799 Euros
The new Android flagship costs nearly as much as a foldable device, prompting comparisons to older, cheaper models.
By Noor Rossi ·

Oppo has set the European price for its new Find X10 Pro Max at 1,799 euros. This places the non-foldable Android device just 200 euros below the Samsung Galaxy Z Fold 8, which retails at 1,999 euros in the region.
The handset runs on a MediaTek processor. A reviewer who tested the unit for several weeks reported strong performance, high-quality cameras, and exceptional battery life. The writer stated that consumers would be satisfied with the device's core functions despite the cost.
Market observers note that the high price tag is not unique to Oppo. The Samsung Galaxy S26 Ultra is listed at 1,769 euros in Europe, a figure only slightly lower than the new Oppo model. Rumors suggest Xiaomi faces similar pricing pressures for its upcoming European releases.
The article attributes these increases to the current state of the tech industry, citing high demand for memory components from AI companies. The writer referred to this pricing environment as 'RAMageddon,' suggesting that hardware costs are driving up final retail prices across the sector.
Consumer reaction has focused on the value proposition. Users on Reddit pointed out that the Find X10 Pro Max matches the price of the latest iPhone 18 Pro Max. Many noted that the previous generation Find X9 Ultra remains available at a lower cost, offering more memory and a larger battery for hundreds of euros less.
Specific price data shows the Find X9 Pro can currently be purchased in Europe for approximately 1,000 euros. The reviewer expressed a preference for the older Find X9 Ultra, calling it the better deal for many shoppers. The writer agreed that the new model is expensive, particularly given the options available in the current market.
Some buyers in the United Kingdom have reported access to promotional offers that reduce the effective cost of the new phone. However, the article emphasizes that these deals do not change the standard list price, which remains high in a market where smartphone costs are already elevated.
Source: 9to5Google
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