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Analyst: 20% of Israeli Campaigns Called Their Vote History's Most Fateful

Danny Kushmaro says framing the October 26 ballot as existential makes election losses harder to accept.

By Noor Rossi ·

Illustration for: Analyst: 20% of Israeli Campaigns Called Their Vote History's Most Fateful
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One in five recent Israeli election campaigns has described its own ballot as the most fateful or most important in the country's history, according to analyst Danny Kushmaro, who has opened his election segments night after night with that same phrasing ahead of Monday's vote. The 2026 campaign, he said, follows that familiar pattern.

Kushmaro's concern is what the language does to politics. Calling a contest between the pro-Netanyahu and anti-Netanyahu blocs an existential matter reframes a parliamentary fight as something the country cannot survive losing. Defeat stops looking like a setback that can be corrected at the next ballot.

That shift has played out before. When Naftali Bennett formed his government in 2021, Prime Minister Benjamin Netanyahu called its formation "the greatest election fraud," referring to broken campaign promises rather than stolen ballots. The characterization cast a government assembled through the parliamentary process as illegitimate.

The opposition then worked to bring Bennett down from the moment his government took office, operating from a slim Knesset majority in which every vote mattered. In recordings published in May 2022, Likud MK Miri Regev defended voting against measures benefiting soldiers and vulnerable groups because the overriding objective was to topple the coalition.

Netanyahu won the 2022 election and formed a hard-right government. Yair Lapid conceded and arranged an orderly handover, but the language of illegitimacy returned as protests against the judicial overhaul drew large crowds to the streets. At a demonstration in Tel Aviv in April 2023, former Shin Bet director Yuval Diskin said the government had been elected legally but was morally illegitimate because of its "appalling composition and reprehensible actions."

Israel's vote is scheduled for Monday, October 26.

Source: The Jerusalem Post

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